Who we are
We’re Hadar and Neta, the husband-and-wife team behind eNable.
Hadar leads the ecommerce foundation and store creation, while Neta brings her background in business development to the research and strategy that shape each project. Together, we help small brick-and-mortar businesses make the move online with the same care and personal involvement we would want for our own business.
Our path into ecommerce began during the COVID pandemic, when Hadar had the opportunity to revive an online store his father had closed several years earlier. What began as an unexpected change of direction became years of firsthand experience building and running an ecommerce business from the ground up. Over time, that store grew into a seven-figure ecommerce business, and continues to grow to this day.
Why we started eNable
That experience taught us that successfully moving a business online requires much more than building a website. It means creating the complete foundation needed to operate, reach customers and grow online. It also became the foundation for eNable: helping small brick-and-mortar businesses grow beyond their physical location while making ecommerce feel achievable and manageable.
What we stand for
These principles shape how we make decisions and what you can expect when working with us.
Granularity & Intentionality
Every detail of your project is considered carefully. We make decisions with a clear purpose and explain the reasoning behind them.
Personalization
We shape the solution around your business, products and customers instead of forcing you into a generic package or cookie-cutter process.
Human-Centered
AI can support parts of the work, but it never replaces thoughtful human judgment, direct communication or hands-on involvement in your project.
Transparency
You’ll know what we’re doing, why we’re doing it and how the project is progressing—including what is working and what needs attention.
